BMW i Marketing Analysis Essay Example | Topics and Well Written Essays - 2000 words

BMW i Marketing Analysis - Essay Example It tends to focus upon zero emission and is presently working on a hydrogen hybrid drivetrain. It can be noted that most of the success of the BMW is derived from the entrepreneurial culture. BMW follows informal organisational culture which assists the employees in freely articulating the ideas and thereby assisting in innovation (BMW, 2012). The main objective of the company is to remain as one of the world’s primary providers of premium products as well as services for mobility of an individual. Collaborators BMW has been capable of maintaining good relation with its suppliers so that the goods can be delivered on time to the customers. The company mandates its suppliers to maintain the enhanced environmental as well as social standards that have been set by the BMW Group (BMW Education, 2010). It is because of this reason that the company makes use of the sustainability criteria in the optimum selection of its vendors and exaggerated supervision of its prevailing suppliers . It tends to train its suppliers in advance so that the company can guarantee accurate quality requirements as well as standards that have been set by the company right from the initiation of the production (The Economist, 2011). It has been found that in 2011, the UK car market was high by approximately 30% on a year-to-year basis which exceeded the expectation of the companies. In January, 2011, it was found that the car market rose by almost 29.8% thereby reaching 145479 units. It has been found that in the year 2011, an increase occurred of 8.78 percent in sales that rose from 153312 to 166780 vehicles in comparison to the year 2010, and against the market that sought decline in the sales by four percent (Boeriu, 2012). It has been evident that BMW makes use of three steps for the purpose of targeting such as market segmentation, target choices and product positioning. The company looks at behavioural, geographic, socioeconomic, beneficial and demographic features of the societ y that assist them in targeting the market effectively (Pearson, 2012). The company derives 65% of its sales from Europe as well as North America. These regions are industrialised locations with residents having sound financial position to purchase upper market cars since their per capita income is high. The demographics of the people capable of purchasing BMW are men and women who are aged 30-50 years old. Prior to purchasing BMW, people possess favourable image in their mind. They prefer cars that look sporty and modern. The benefits sought by these people are reliability, superiority, quality and performance (Slideshare, 2012). Competitor Analysis It has been found that the company faces direct competition for its each series ranges. The main competitors of the company are Mercedes, Audi, Volkswagen, Ford, Range Rover and Porsche among others. Among them, Ford Motor Company is found to be the main competitor of BMW, taking away high share of the automotive market. It has been obs erved that the overall balance sheet value of Ford Motor Company tends to surpass 7 times ‘correspondent value’ of BMW Group (BMW Limited, 2011). Climate In the present times, the political

Love is a Bitch in Amores Perros Term Paper Example | Topics and Well Written Essays - 1000 words

Love is a Bitch in Amores Perros - Term Paper Example The film is not a simplistic critique of the Mexican society. Rather it is a revelation of the human nature with all its frailties, speedily accentuated by the rapid social changes and a continual dilution of social values. Amores Perros depicts the darker side of the contemporary Mexican society and nudges the viewers to reflect on its disturbing and unjust dynamics. The film is set in the modern day Mexico City. The universal appeal of the film could be attributed to its illustrative depiction of the concepts of broken families and betrayal, the themes which tend to be common to most of the modern day cultures, societies and civilizations (Flynn 35). The selfish and callous tendencies of the characters in the movie give something to relate to almost all its contemporary viewers, irrespective of the place or country which they live in. The pain of Mexico City as shown in the film is the inevitable plight of modern societies. Story Amores Perros is a film woven around the stories of three characters that are Octavio, Daniel and El Chivo, which in a way represent a microcosm of the contemporary, middle class, Mexican domestic scene. The family life of all the three characters is shown to have a common thread of deception running through them. Octavio loves his sister-in-law Susana. He earns money by dabbling in illegal dog fighting. Daniel jilts his wife and daughter, to get into a relationship with a famous model Valeria. El Chivo fails to share a normal family life with his daughter Maru because of being behind bars. In the entire three stories one comes across disruption of family relationships, betrayal of intimacy and trust and flaunting of long cherished social and domestic values. The central characters in the story are depicted as trying to eke out a better life for themselves, but albeit through questionable and unconventional means. The story raises many questions as to whether the unscrupulousness of the three central characters is the strictly person al marrow of their bones or are their lives helplessly simmering in the larger boiling pot of an age and times where achievement is about money only, beauty is simply about looks and family life is about convenience, opportunism and shallowness? The characters in the movie discernibly evince a stark disassociation and variance between feeling and thought, success and honesty, intimacy and fidelity and end and means, which strikingly seem alright and normal in the surrounding social landscape (Podalsky, 148). This seeming normalcy of the things is what is abnormal and pervert. Class Depictions and Related Social Themes In the film, the lower middle class is depicted as being limited and constrained by self adopted and socially reinforced stereotypes, which glorify acquisition, street smartness and unscrupulousness. In such a socio-economic scenario, all the roads seem to lead to an idea of success that is also a dead end in itself. It endows its adherents with all the promised goodie s, yet mercilessly snatches much that is simple, accessible and harmless. The ghetto life in the contemporary Mexico is shown as being marred by preexisting perceptions, where the individuals brazenly feel justified and alright to act out the roles that are valued and encouraged by their social ambience. It is a male dominated society where the young women are both the subject and object of raw lust, deserving a high monetary,